Case study · City story · Coffee shop · Chartres
A heatwave in Chartres — and the coffee shop where people escape it
A short city story about the summer heat, with a local coffee shop woven in naturally — for Facebook and Instagram Reels.
- Views
- 28,410
- Non-followers
- 99.3%
- From France
- 98.5%
- Interactions
- 2,748
Brief
Tell the story of the city in a heatwave and weave a local coffee shop into it without it looking like an ad.
How we filmed
The coffee shop isn't the hero of the video — it's the payoff: the place you want to escape to from the heat. [From you: how long the shoot took, who's on screen, how you agreed with the coffee shop.]
The result
The video travelled far beyond my own audience: on Facebook, 99.3% of viewers weren't followers, and 98.5% watched from France. [What it did for the coffee shop — customers, mentions, the owner's words.]
The numbers
| Format | 16:9 (9:16 with borders in Reels), 51 s |
|---|---|
| Views | 28,410: 26,184 on Facebook and 2,226 on Instagram |
| Reactions | 2,748 interactions on Facebook |
| New audience | 99.3% of Facebook viewers (25,950) weren't followers |
| Location | 98.5% of Facebook viewers were in France |
Next step
Tell me about your work — I'll suggest a format and a price
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